Plan for your first tests
Agent's answer- 1
Leave the copy alone, test hooks
Tan Physics · VSL, running since August Tan Physics runs one text across 168 of 169 ads. Only the videos get tested: 70+ videos, and almost every one is uploaded with three hooks, HK1, HK2 and HK3 in the UTMs. Some videos have been running since August.
What we test: One text and one lander, three hooks in the first 3 seconds of every video
- 2
A listicle before the offer
blog.tanphysics.com/5-reason-new1 166 ads lead to a single listicle: “5 Reasons Why Women Who’ve Given Up on Self-Tanners Are Obsessed With This One.” The offer sits right in the article: 3 + 2 free, free shipping, 100 days to return.
What we test: “5 Reasons” listicle vs a direct product lander on the same creatives
- 3
One angle, one lander
Bronzé · Susan Hartley persona page Bronzé runs almost 600 ads across six persona pages, targeting women 40+. Each angle has its own lander: “mousse is a hassle,” “a tan that makes you look younger,” “makeup artist warns.” The oldest active ad is 16 days old: angles rotate fast.
What we test: A “tan for 40+ skin” angle vs a generic one, each with its own lander
Hooks from competitor creatives
- “For years I was told: just embrace your pale skin”
- “Day 4 of spray tan at 60 looks like this”
- “Streaky ankles aren’t your fault. It’s the mousse”
What to build into the offer
- 3 + 2 free and free shipping
- 100-day money-back guarantee
- Warning about fakes on Amazon: buy only on the site